Keeping Your Eye Care Local. Does it really matter?

February 10, 2020

In this article, Dr. Bowers talks about the importance of local eye care and what it means for our patients. 

There has been a recent movement in our community to stress the importance of staying local when it comes to spending your money. Investing in our locally-owned businesses is helpful to both the business and consumer. A great article outlining the benefits of buying local, presented by the Central Virginia Business Coalition can be found here.

The same reasoning can apply to healthcare, and the doctors at Piedmont Eye Center take this very seriously. More and more medical practices, including ophthalmology, are being bought out by private equity groups, most of which are based out of larger cities outside of our own region. However, being acquired by an outside entity is not in alignment with Piedmont’s mission and vision of local eye care. These entities, like most private equity investment corporations, are clear in their mission to buy-out existing ophthalmology practices, invest in them over a 4-5 year timeframe in order to eventually sell to yet another private equity group likely outside of our own market area. Piedmont Eye Center turned down a recent offer to be bought despite the lucrative deal it would mean for our physicians. Why? We simply wanted our practice to remain a 100 percent locally-owned business—one that was owned and operated by local physicians who live, work and give back to our own community.  

In contrast to ophthalmology practices selling to private equity firms, we can now claim the distinction of being Lynchburg’s only locally-owned, multi-specialty ophthalmology practice with no financial ties to outside non-resident investors. When you receive eyecare at Piedmont Eye Center, your money is not being used to benefit investors who have no connection to our own community and who, perhaps, live as far away as California.

So, when you think about your choices of specialized ophthalmic care in Lynchburg, keep “local” in mind and know that Piedmont Eye Center is the only multi-specialty ophthalmology practice that is 100 percent locally owned and operated by physicians who live, work, and give back to our community. Being local is our standard and we hope it’s yours.


What Our Patients Think

    I couldn't recommend a better doctor, a better facility, and I'm so glad I did it.
  • Brenda Edson in front of a brick home
    Brenda Edson /
    "I could not have asked for a better experience at Piedmont Eye Center. From my very first visit, the staff was friendly, knowledgeable, and genuinely interested in me."
  • Bobby Moore /
    "I wish I would have done it many years ago now."
  • Bryan Mitchell outside of a football stadium
    Bryan Mitchell / ANALYST
    "My vision was the best it had been since I was a teen. I had my LASIK surgery performed almost 2 years ago, and it is as good today as it was then."
  • Caroline Trexler /
    "They ensured that the entire process from preliminary appointments to follow up visits went seamlessly – the perfect team that gave me perfect vision."
    "All and all, this has been a very pleasant and beneficial period for me. I recommend it highly for anyone in a similar situation.'
  • Cynthia Stewart standing outside
    Cynthia /
    "I feel almost like a new person It’s a wonderful feeling to wake up in the morning and be able to actually see across the room without fumbling for my glasses. "
  • Frances / RETIRED
    "Dr. Ceballos has always been very positive, clarifying everything medically, never leaving me in doubt and has always made me feel special and important."
  • Guy / RETIRED
    "The procedure was painless, and now I’m happy to say I only wear glasses to read. I have 20/20 vision in my left eye and 20/25 in my right. "
  • Janice Bloom standing in front of a tree
    "Dr. Bowers and his staff treated me with the utmost in professional care, making sure I was comfortable throughout the entire process."
  • Barbara / RETIRED
    "The procedure was pain free and I am so pleased with the results. It was money well spent and it is unbelievable how clear and colorful everything is. I want to tell Dr. Bowers and his staff how grateful I am."
  • Jerome / RETIRED
    "Doctor Vogel has treated me professionally as has his staff. They have been caring and have answered my questions to my satisfaction."
  • Jon Dupin standing outside of a brick home
    Jon Dupin / PASTOR
    "LASIK is not just a medical advancement to me; it’s a miracle"
  • Josh Brewer / HUMANITARIAN AID
    "Because of Dr. Bowers and his team at Piedmont Eye Center, my everyday life is now a whole lot easier. "
  • Judy Bowman / MISSIONARY
    "My experience of having Laser Vision Correction was fantastic. Dr. Bowers and all his staff are so knowledgeable and professional, yet very personal, warm, caring, and friendly."
  • Lucy standing in a classroom
    Lucy /
    "Dr. Bowers and his team were very comforting. The next morning, I opened my eyes and was able to see the alarm clock across the room, which I was never able to see before. It was a miracle!"
  • Martha Ann / GRANDMOTHER
    "It is a wonderful feeling to have no RX lenses. I want to thank Dr. Bowers and the Surgery Center for the freedom I feel.”
  • Monica Shelton / Featured Patient
    "Everyone told me what they were going to be doing to me and what to expect every step of the way. My experience with Piedmont Eye Center and Dr. Bowers and the whole LASIK team was awesome!"
  • Adelia / RETIRED
    "God led me to Dr. Vogel. He is absolutely the most wonderful doctor in the world. Not only is he a great doctor, he is a great ‘people person’. You always feel safe with him."
  • Penny Abbot in front of a home
    Penny Abbott / Financial Consultant
    "From the great staff who helped me, to the simplicity of setting up my flexible spending account, to my complete satisfaction and enjoyment of having clear sight, this has been an easy process."
    "The staff at Piedmont eased my nerves and the procedure was swift and smooth."
  • Sue Earsing and lasik eye surgery
    "I have always seen the world through glasses or contacts, so the sharpness of vision I have now was never there before."
    “Dr. Bowers not only met my expectations, he surpassed them. I had no idea that vision like this was possible. I no longer struggle in the shadows of a course- everything is clearer.”
  • Troy Doss
    "Piedmont Eye Center takes care of the little things to make LASIK a comfortable process."
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