Meet Shannon

November 28, 2018

What is your role at Piedmont Eye Center?

I am the Director of Marketing here at Piedmont Eye Center.  I design all in-house patient materials as well as advertisements found in various medias (i.e. print, digital, radio). I plan and coordinate the advertising budget and implement advertising placement throughout each calendar year. I also work with the staff for customer service training, manage public relations as well as orchestrate corporate events. There is a considerable amount of “miscellaneous” to my job as most everything can be considered part of marketing, so I definitely stay busy.

How long have you worked at Piedmont?

I was fresh out of college with a Marketing degree when I started in 2003 as Director of Marketing and Refractive Coordinator, scheduling LASIK patients for surgery. As our practice has grown, the responsibilities as the Director of Marketing became a full-time position and in 2012, I moved solely into that role. It’s crazy how fast 15 years goes by.

What do you love most about your job?

I love working with these doctors. They genuinely care about what we do and patient care. It’s easy to promote a company like this one, because I can personally see the dedication to their patients and staff.

What is one thing you wish every patient knew?

That the passion of our founder, Remo Lotano, MD, is still the heart of what we do here at Piedmont Eye Center. While medicine has a lot more “red-tape” with insurance companies, EMR, and government regulation, the love of patient care remains the same at our practice.

What do you enjoy doing in your free time?  

Spending time with my husband and children tops the list. I enjoy scuba diving, photography, and traveling. I am a “foodie” so I love some good food. Get me out of town and at a good restaurant and I am one happy girl.

If you were stranded on a desert island and could only bring one thing, what would it be?  

A spork. You know… the fork and spoon combo. I think this is one of the best inventions ever.  If I am to survive on a desert island, I now have two utensils in one.

If money was not a concern what would you do every day if you didn’t work?

I would live someplace tropical and scuba dive.

If you could have dinner with any one person, living or dead, who would it be?

My Dad, before dementia.

Coke or Pepsi? Coffee or tea?  

Coffee and Unsweet Tea. I literally have a cup of each on my desk as I am typing this.

Do you have any words of advice to share?
Three tidbits that I believe wholeheartedly will lead to a life well lived and remembered:

  1. “SHOOTING RAINBOWS.” When working with people, always try to say something positive before you walk away from them—aka “shoot a rainbow”. That way they will be more likely to be sad to see you go and look forward to the next time they see you.  “A candle loses nothing by lighting another candle”- James Keller
  2. I have found that I have a lot less regret when I choose to be kind, to work hard and to do what is right. I once read, “Choose to live in such a way that if someone spoke badly about you, no one would believe it.” Love that.
  3. “I urge you to live a life worthy of the calling you have received. Be completely humble and gentle; be patient and bearing with one another in love.” Ephesians 4:1-2

What Our Patients Think

  • Ben Crosswhite / OWNER, CROSSWHITE FITNESS
    I couldn't recommend a better doctor, a better facility, and I'm so glad I did it.
  • Brenda Edson in front of a brick home
    Brenda Edson /
    "I could not have asked for a better experience at Piedmont Eye Center. From my very first visit, the staff was friendly, knowledgeable, and genuinely interested in me."
  • Bobby Moore /
    "I wish I would have done it many years ago now."
  • Bryan Mitchell outside of a football stadium
    Bryan Mitchell / ANALYST
    "My vision was the best it had been since I was a teen. I had my LASIK surgery performed almost 2 years ago, and it is as good today as it was then."
  • Caroline Trexler /
    "They ensured that the entire process from preliminary appointments to follow up visits went seamlessly – the perfect team that gave me perfect vision."
  • Charles / RETIRED COMMANDER , UNITED STATES NAVY
    "All and all, this has been a very pleasant and beneficial period for me. I recommend it highly for anyone in a similar situation.'
  • Cynthia Stewart standing outside
    Cynthia /
    "I feel almost like a new person It’s a wonderful feeling to wake up in the morning and be able to actually see across the room without fumbling for my glasses. "
  • Frances / RETIRED
    "Dr. Ceballos has always been very positive, clarifying everything medically, never leaving me in doubt and has always made me feel special and important."
  • Guy / RETIRED
    "The procedure was painless, and now I’m happy to say I only wear glasses to read. I have 20/20 vision in my left eye and 20/25 in my right. "
  • Janice Bloom standing in front of a tree
    Janice Bloom / ADMISSIONS DATABASE & COMMUNICATIONS DIRECTOR
    "Dr. Bowers and his staff treated me with the utmost in professional care, making sure I was comfortable throughout the entire process."
  • Barbara / RETIRED
    "The procedure was pain free and I am so pleased with the results. It was money well spent and it is unbelievable how clear and colorful everything is. I want to tell Dr. Bowers and his staff how grateful I am."
  • Jerome / RETIRED
    "Doctor Vogel has treated me professionally as has his staff. They have been caring and have answered my questions to my satisfaction."
  • Jon Dupin standing outside of a brick home
    Jon Dupin / PASTOR
    "LASIK is not just a medical advancement to me; it’s a miracle"
  • Josh Brewer / HUMANITARIAN AID
    "Because of Dr. Bowers and his team at Piedmont Eye Center, my everyday life is now a whole lot easier. "
  • Judy Bowman / MISSIONARY
    "My experience of having Laser Vision Correction was fantastic. Dr. Bowers and all his staff are so knowledgeable and professional, yet very personal, warm, caring, and friendly."
  • Lucy standing in a classroom
    Lucy /
    "Dr. Bowers and his team were very comforting. The next morning, I opened my eyes and was able to see the alarm clock across the room, which I was never able to see before. It was a miracle!"
  • Martha Ann / GRANDMOTHER
    "It is a wonderful feeling to have no RX lenses. I want to thank Dr. Bowers and the Surgery Center for the freedom I feel.”
  • Monica Shelton / Featured Patient
    "Everyone told me what they were going to be doing to me and what to expect every step of the way. My experience with Piedmont Eye Center and Dr. Bowers and the whole LASIK team was awesome!"
  • Adelia / RETIRED
    "God led me to Dr. Vogel. He is absolutely the most wonderful doctor in the world. Not only is he a great doctor, he is a great ‘people person’. You always feel safe with him."
  • Penny Abbot in front of a home
    Penny Abbott / Financial Consultant
    "From the great staff who helped me, to the simplicity of setting up my flexible spending account, to my complete satisfaction and enjoyment of having clear sight, this has been an easy process."
  • Sallie Bloom / SPECIAL EDUCATION TEACHER
    "The staff at Piedmont eased my nerves and the procedure was swift and smooth."
  • Sue Earsing and lasik eye surgery
    Sue / CHIROPRACTOR
    "I have always seen the world through glasses or contacts, so the sharpness of vision I have now was never there before."
  • Tim / NATIONAL ENDURO CHAMPION
    “Dr. Bowers not only met my expectations, he surpassed them. I had no idea that vision like this was possible. I no longer struggle in the shadows of a course- everything is clearer.”
  • Troy Doss
    Troy Doss / ASSISTANT PRINCIPAL AT JEFFERSON FOREST
    "Piedmont Eye Center takes care of the little things to make LASIK a comfortable process."
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