I am the Director of Marketing here at Piedmont Eye Center. I design all in-house patient materials as well as advertisements found in various medias (i.e. print, digital, radio). I plan and coordinate the advertising budget and implement advertising placement throughout each calendar year. I also work with the staff for customer service training, manage public relations as well as orchestrate corporate events. There is a considerable amount of “miscellaneous” to my job as most everything can be considered part of marketing, so I definitely stay busy.
How long have you worked at Piedmont?
I was fresh out of college with a Marketing degree when I started in 2003 as Director of Marketing and Refractive Coordinator, scheduling LASIK patients for surgery. As our practice has grown, the responsibilities as the Director of Marketing became a full-time position and in 2012, I moved solely into that role. It’s crazy how fast 15 years goes by.
What do you love most about your job?
I love working with these doctors. They genuinely care about what we do and patient care. It’s easy to promote a company like this one, because I can personally see the dedication to their patients and staff.
What is one thing you wish every patient knew?
That the passion of our founder, Remo Lotano, MD, is still the heart of what we do here at Piedmont Eye Center. While medicine has a lot more “red-tape” with insurance companies, EMR, and government regulation, the love of patient care remains the same at our practice.
What do you enjoy doing in your free time?
Spending time with my husband and children tops the list. I enjoy scuba diving, photography, and traveling. I am a “foodie” so I love some good food. Get me out of town and at a good restaurant and I am one happy girl.
If you were stranded on a desert island and could only bring one thing, what would it be?
A spork. You know… the fork and spoon combo. I think this is one of the best inventions ever. If I am to survive on a desert island, I now have two utensils in one.
If money was not a concern what would you do every day if you didn’t work?
I would live someplace tropical and scuba dive.
If you could have dinner with any one person, living or dead, who would it be?
My Dad, before dementia.
Coke or Pepsi? Coffee or tea?
Coffee and Unsweet Tea. I literally have a cup of each on my desk as I am typing this.
Do you have any words of advice to share?
Three tidbits that I believe wholeheartedly will lead to a life well lived and remembered:
- “SHOOTING RAINBOWS.” When working with people, always try to say something positive before you walk away from them—aka “shoot a rainbow”. That way they will be more likely to be sad to see you go and look forward to the next time they see you. “A candle loses nothing by lighting another candle”- James Keller
- I have found that I have a lot less regret when I choose to be kind, to work hard and to do what is right. I once read, “Choose to live in such a way that if someone spoke badly about you, no one would believe it.” Love that.
- “I urge you to live a life worthy of the calling you have received. Be completely humble and gentle; be patient and bearing with one another in love.” Ephesians 4:1-2