What makes LASIK at Piedmont Eye Center different?

March 15, 2020

In this article, Dr. Bowers discusses the benefits of LASIK surgery at Piedmont Eye Center. 

As Piedmont Eye Center’s sole LASIK surgeon who has provided our region with this wonderful technology for over 20 years, I’ve learned that distinguishing yourself and profession is the key to long-term success. When I first decided to offer LASIK, I had the choice of leasing equipment that would be brought in by truck or to invest in the purchase of our own equipment. Although a significant cost, I just could not fathom a delicate laser being wheeled in on a truck to treat my patients. Despite the hundreds of thousands of dollars spent to own and house a climate-controlled laser suite, I’m glad I made that initial decision. 

Likewise, some providers engaged in price-wars to see how low they could go to attract high volumes of patients. Again, a tough decision was faced. My parents instilled in me that people are smarter than that and grounded in me the idea of “you get what you pay for”. I decided quickly not to ever become a “discount” LASIK provider and that a patient’s vision was more valuable than that. Although it likely meant doing fewer procedures, I rest assured knowing I was providing the highest level of care possible with full attention to the patients who would be entrusting their care to me. It’s paid off as my patient volume remains steady and word-of-mouth continues to be my greatest strength in generating referrals. What a privilege!

As technology advances, so too does the cost of staying current. Despite the cost, I have maintained a commitment to keeping this procedure as up-to-date as possible. It continues to cost me, but patients appreciate knowing they are getting the most current technology. It is also a privilege in attaining the level of Lynchburg’s only iLASIK™ provider, which is a designation assurance that everything is kept current in the specialty of refractive surgery using the renowned and proven VISX™ platform.

Since I started providing LASIK, I’ve never charged patients for the long comprehensive dilated eye examination it takes to determine if a patient is a candidate. I simply did not want any patient to feel pressured into making a decision to have it just because they paid for the examination. There is never an obligation toward having surgery and we are even happy doing second opinion exams on patients scheduled elsewhere; something we do regularly. We simply want patients to be fully informed. I still meet with every patient on every examination to individually discuss their unique findings and review options. Surprisingly, meeting your surgeon on the first examination is not universal. At Piedmont Eye Center, it is our standard as are all follow-ups after the procedure unless other arrangements are made or requested by the patient themselves, perhaps due to travel requirements.

Finally, being local is important. More and more ophthalmology practices are being bought out by private equity groups, whose directive is to funnel profits from a newly acquired  practice to investors who themselves are often located outside of our own community. I’m proud to be part of a group that is now the area’s only fully locally owned multispecialty ophthalmology practice. My practice partners and I live in Lynchburg where we have been raising our children and grandchildren (I’m up to eight!) and supporting our own community. Yes, we’ve been approached to sell out. But, again, remaining local to our community has become our standard. We hope it’s yours.

In reflection, have these decisions to distinguish ourselves over the past 20 years paid off to make LASIK at Piedmont Eye Center successful? Absolutely! I would not change a single decision despite the added investment and commitment it has taken. There is no greater compliment than what the community has done in supporting me and my colleagues as we have grown from a single physician practice to nine specialized eye care providers over a relatively short time! We are truly blessed beyond measure in what our own community has done to support our tremendous growth and we are all committed in providing our community with the best locally owned multi-specialized ophthalmic eye care possible. 

Come see what makes LASIK at Piedmont Eye Center different from the rest. You owe it to your vision.

What Our Patients Think

  • Ben Crosswhite / OWNER, CROSSWHITE FITNESS
    I couldn't recommend a better doctor, a better facility, and I'm so glad I did it.
  • Brenda Edson in front of a brick home
    Brenda Edson /
    "I could not have asked for a better experience at Piedmont Eye Center. From my very first visit, the staff was friendly, knowledgeable, and genuinely interested in me."
  • Bobby Moore /
    "I wish I would have done it many years ago now."
  • Bryan Mitchell outside of a football stadium
    Bryan Mitchell / ANALYST
    "My vision was the best it had been since I was a teen. I had my LASIK surgery performed almost 2 years ago, and it is as good today as it was then."
  • Caroline Trexler /
    "They ensured that the entire process from preliminary appointments to follow up visits went seamlessly – the perfect team that gave me perfect vision."
  • Charles / RETIRED COMMANDER , UNITED STATES NAVY
    "All and all, this has been a very pleasant and beneficial period for me. I recommend it highly for anyone in a similar situation.'
  • Cynthia Stewart standing outside
    Cynthia /
    "I feel almost like a new person It’s a wonderful feeling to wake up in the morning and be able to actually see across the room without fumbling for my glasses. "
  • Frances / RETIRED
    "Dr. Ceballos has always been very positive, clarifying everything medically, never leaving me in doubt and has always made me feel special and important."
  • Guy / RETIRED
    "The procedure was painless, and now I’m happy to say I only wear glasses to read. I have 20/20 vision in my left eye and 20/25 in my right. "
  • Janice Bloom standing in front of a tree
    Janice Bloom / ADMISSIONS DATABASE & COMMUNICATIONS DIRECTOR
    "Dr. Bowers and his staff treated me with the utmost in professional care, making sure I was comfortable throughout the entire process."
  • Barbara / RETIRED
    "The procedure was pain free and I am so pleased with the results. It was money well spent and it is unbelievable how clear and colorful everything is. I want to tell Dr. Bowers and his staff how grateful I am."
  • Jerome / RETIRED
    "Doctor Vogel has treated me professionally as has his staff. They have been caring and have answered my questions to my satisfaction."
  • Jon Dupin standing outside of a brick home
    Jon Dupin / PASTOR
    "LASIK is not just a medical advancement to me; it’s a miracle"
  • Josh Brewer / HUMANITARIAN AID
    "Because of Dr. Bowers and his team at Piedmont Eye Center, my everyday life is now a whole lot easier. "
  • Judy Bowman / MISSIONARY
    "My experience of having Laser Vision Correction was fantastic. Dr. Bowers and all his staff are so knowledgeable and professional, yet very personal, warm, caring, and friendly."
  • Lucy standing in a classroom
    Lucy /
    "Dr. Bowers and his team were very comforting. The next morning, I opened my eyes and was able to see the alarm clock across the room, which I was never able to see before. It was a miracle!"
  • Martha Ann / GRANDMOTHER
    "It is a wonderful feeling to have no RX lenses. I want to thank Dr. Bowers and the Surgery Center for the freedom I feel.”
  • Monica Shelton / Featured Patient
    "Everyone told me what they were going to be doing to me and what to expect every step of the way. My experience with Piedmont Eye Center and Dr. Bowers and the whole LASIK team was awesome!"
  • Adelia / RETIRED
    "God led me to Dr. Vogel. He is absolutely the most wonderful doctor in the world. Not only is he a great doctor, he is a great ‘people person’. You always feel safe with him."
  • Penny Abbot in front of a home
    Penny Abbott / Financial Consultant
    "From the great staff who helped me, to the simplicity of setting up my flexible spending account, to my complete satisfaction and enjoyment of having clear sight, this has been an easy process."
  • Sallie Bloom / SPECIAL EDUCATION TEACHER
    "The staff at Piedmont eased my nerves and the procedure was swift and smooth."
  • Sue Earsing and lasik eye surgery
    Sue / CHIROPRACTOR
    "I have always seen the world through glasses or contacts, so the sharpness of vision I have now was never there before."
  • Tim / NATIONAL ENDURO CHAMPION
    “Dr. Bowers not only met my expectations, he surpassed them. I had no idea that vision like this was possible. I no longer struggle in the shadows of a course- everything is clearer.”
  • Troy Doss
    Troy Doss / ASSISTANT PRINCIPAL AT JEFFERSON FOREST
    "Piedmont Eye Center takes care of the little things to make LASIK a comfortable process."
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