Piedmont Eye Center strives to be completely transparent with how we collect and use information we gather about you on this site. Your privacy is important to us and we respect your preferences.

This Privacy Statement (“Privacy Statement”) explains how Piedmont Eye Center (“Piedmont Eye Center”) uses personal information (“Personal Information”) and applies to all users (“users”) who access, view, visit, download, or otherwise interact with www.piedmonteyecenter.com (the “Site”). By visiting the Site, you are accepting the practices described in this Privacy Statement. If you do not agree to the Piedmont Eye Center practices, do not access, view, visit, download, or otherwise interact with the Site. If you have any questions or comments concerning Piedmont Eye Center’s Privacy Statement, please contact us by sending an email to info@piedmonteyecenter.com. You can also contact Piedmont Eye Center via postal mail at: 116 Nationwide Dr. Lynchburg, VA 24502

Our Privacy Statement is organized as follows:

1) PERSONAL INFORMATION PIEDMONT EYE CENTER GATHERS

“Personal Information” is information that can be used to identify, locate, or contact an individual. Piedmont Eye Center collects the following types of Personal Information:

Contact Information. Contact Information allows Piedmont Eye Center to communicate with you. Examples of Contact Information include, but are not limited to, your name, accurate postal addresses, valid email address, or other addresses at which you receive communications from or on behalf of Piedmont Eye Center.

Transaction Information. Piedmont Eye Center automatically receives and records some information from your browser when you visit the site, such as your IP address, cookies and data about which pages you visit on the site through the use of log files provided by our third-party tracking-utility partners. This information helps us analyze and understand how the site works for users. Information that is gathered includes, but is not limited to, information about how you interact with Piedmont Eye Center, information about how you use Piedmont Eye Center’s Sites, email, other communications, and applications, and how you interact with other users and Piedmont Eye Center business partners.

Mobile Location Information. If you have permitted your mobile or other location-aware device to transmit location data, Piedmont Eye Center collects Mobile Location.

Posted Information. If you chose to post a comment on our articles, we may collect information regarding your name and the content of your post. It is important to note that any content you post on the blog is publicly displayed and will be seen by other users of the Site.

2) HOW PIEDMONT EYE CENTER COLLECTS PERSONAL INFORMATION

Piedmont Eye Center may prompt you to provide Personal Information (including Contact Information) when you interact with the Site or contact Piedmont Eye Center.

Piedmont Eye Center collects Transaction Information when you use the Site. For example, Piedmont Eye Center may track the pages you view, the methods of communication that may be offered on or through the Site from time to time. Piedmont Eye Center uses cookies and related technologies to collect information about your computer and your interaction with the Site and our partner websites.

Piedmont Eye Center also collects Transaction Information if and when you contact Piedmont Eye Center via telephone, email, or other methods of communication.

3) HOW PIEDMONT EYE CENTER USES PERSONAL INFORMATION

We may use Personal Information to enhance your user experience, to help us better understand you, to help us customize offers, article topics, or posts that may be of interest to you, and to help us otherwise enhance the Site.

Piedmont Eye Center may use your Personal Information to:

  • Identify and authenticate users;
  • Facilitate transactions;
  • Operate and improve the Site;
  • Connect with you on social media (such as Facebook, LinkedIn, or Twitter);
  • Contact you by phone or email;
  • Personalize and continually improve users’ Piedmont Eye Center experience;
  • Provide you with suggested information based on variables such as stated preferences, interests, business activities, and/or location;
  • Send you technical notices, updates, alerts and support and administrative messages service bulletins, or marketing;
  • Evaluate additional services, items, or offerings that may be of interest to users;
  • Track transactions and perform other analytics;
  • Communicate and provide additional information that may be of interest to you about Piedmont Eye Center partners or third parties; and
  • Manage Piedmont Eye Center everyday business needs such as Site administration, communication management, analytics, fraud prevention, enforcement of our corporate reporting obligations, Terms of Use or to comply with the law.

4) WHEN AND WHY PIEDMONT EYE CENTER DISCLOSES PERSONAL INFORMATION

Piedmont Eye Center will not disclose your Personal Information to third parties without your explicit consent, except as specified in this Privacy statement. Piedmont Eye Center will disclose your Personal Information when:

Working with companies and service providers (i.e. HubSpot, SalesForce.com, or other companies that process billing, website hosting, or analytics performance in furtherance of the purposes described in Section 3 (“How Piedmont Eye Center Uses Personal Information”) above.

Piedmont Eye Center employs other companies to perform tasks on Piedmont Eye Center’s behalf and therefore Piedmont Eye Center must share your Personal Information with these companies to provide services to you. Examples include but are not limited to processing payments, handling billing disputes and collections, analyzing data, providing marketing assistance and providing customer service. Piedmont Eye Center may partner with third-party services for fraud prevention and/or identity verification.

Enforcing Piedmont Eye Center’s rights or protect Piedmont Eye Center property and intellectual property; Protecting the rights, property or safety of others, investigate fraud, respond to a government request.

  • Piedmont Eye Center believes in good faith that it must disclose such information to prevent imminent physical harm or financial loss.
  • Piedmont Eye Center believes in good faith that it must disclose such information to commence an investigation or take action regarding illegal activities or suspected fraud.
  • Piedmont Eye Center believes in good faith that it must disclose such information per auditing, compliance, and corporate governance functions.
  • Piedmont Eye Center believes in good faith that it must disclose such information to defend Piedmont Eye Center in litigation or a regulatory action.
  • Piedmont Eye Center believes in good faith that it must disclose such information, or advised to do so by law, such as in response to a subpoena, or similar legal process, including to law enforcement agencies, regulators, and courts in the United States and other countries where we operate.
  • Piedmont Eye Center will not sell your Personal Information to third parties unless Piedmont Eye Center is in the process of entering into a merger with another business, acquisition of another business, or the sale of all or a portion of Piedmont Eye Center’s assets and the information is needed to support the sale or transfer of business assets. If Piedmont Eye Center is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or prominent notice on our Site of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information before it becomes subject to a new privacy statement.

This Privacy statement only governs when and why Piedmont Eye Center discloses Personal Information. This Privacy statement does not apply to the practices of third parties that Piedmont Eye Center does not own or control, or individuals that Piedmont Eye Center does not employ or manage. The use of your Personal Information by third parties that you access through the Site is governed by the privacy policies of such parties and is not subject to Piedmont Eye Center’s control. Piedmont Eye Center is not responsible for the privacy or security practices of other websites on the Internet, even those linked to or from the Piedmont Eye Center Site. We encourage you to ask questions before you disclose your personal information to others.

Piedmont Eye Center may disclose information about you that is not personally identifiable. For example, Piedmont Eye Center may provide our partners, (such as Hubspot or SalesForce.com), or other third parties with reports that contain aggregated and statistical data about Piedmont Eye Center users.

5) TRACKING TECHNOLOGIES

Piedmont Eye Center implements cookies to store user information and track user activities. A user’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information. Cookies enable Piedmont Eye Center to monitor your activity across sessions of interaction between your device and the Site. Please see #6, Choice and Control, for information on how to refuse cookies.

6) CHOICE AND CONTROL

While Piedmont Eye Center does need to collect certain information to make your Piedmont Eye Center experience personalized and to conduct transactions for you, Piedmont Eye Center wants to give you the ability to control how your information is provided and shared.

Email Preferences. For various reasons, Piedmont Eye Center may contact you about our services or your activity. If you no longer wish to receive emails from Piedmont Eye Center you may opt out of the email as indicated on each and every email correspondence.

Cookies and Tracking Devices. You manage how your browser handles cookies and other tracking devices by adjusting the privacy and security settings on your browser. If accessing Piedmont Eye Center by a mobile device, you may manage the information your mobile device shares, such as cookies, tracking technologies, and location information, by adjusting your mobile device privacy and security settings.

7) SECURITY OF PERSONAL INFORMATION

Piedmont Eye Center strives to use commercially acceptable means to protect your personal information, however, no method of transmission over the Internet, or method of electronic storage, is 100% secure and therefore Piedmont Eye Center cannot guarantee absolute security of your personal information. Piedmont Eye Center strives to maintain a system that reasonably safeguards Personal Information.

8) PRIVACY PRACTICES OF THIRD PARTIES

This Privacy Statement describes the collection, use, and disclosure of information by Piedmont Eye Center through the Site. Piedmont Eye Center utilizes third parties to provide services to users and also provides links from the Site to other websites. These third parties may have their own privacy policies and may collect, use, and distribute information differently than Piedmont Eye Center. Piedmont Eye Center encourages all users to read the privacy policies of all third parties.

9) PIEDMONT EYE CENTER BLOG

Piedmont Eye Center contains a blog and other areas where users may publicly post information, communicate with other users, and submit content they deem relevant for discussion. Piedmont Eye Center strongly encourages you to read the Piedmont Eye Center Terms of Use carefully prior to posting or engaging in the blog. All the information you post will be accessible to anyone, at any time, with Internet access. Furthermore, Piedmont Eye Center strongly advises you to NOT post any personal or identifiable information about yourself or contact information, including address, email, phone numbers, or other means of communicating outside of the blog. Any information you post may be read, collected, and used by others.

10) CHANGES TO THIS PRIVACY STATEMENT

Piedmont Eye Center may, from time to time, in Piedmont Eye Center’s sole, absolute, and unfettered discretion, update this Privacy Statement to clarify our practices or to reflect new or different privacy practices. We encourage all users to periodically review the Privacy Statement.

11) CONTACT PIEDMONT EYE CENTER

If you have questions or suggestions, you may contact Piedmont Eye Center by sending an email to info@piedmonteyecenter.com.

What Our Patients Think

  • Ben Crosswhite / OWNER, CROSSWHITE FITNESS
    I couldn't recommend a better doctor, a better facility, and I'm so glad I did it.
  • Brenda Edson in front of a brick home
    Brenda Edson /
    "I could not have asked for a better experience at Piedmont Eye Center. From my very first visit, the staff was friendly, knowledgeable, and genuinely interested in me."
  • Bobby Moore /
    "I wish I would have done it many years ago now."
  • Bryan Mitchell outside of a football stadium
    Bryan Mitchell / ANALYST
    "My vision was the best it had been since I was a teen. I had my LASIK surgery performed almost 2 years ago, and it is as good today as it was then."
  • Caroline Trexler /
    "They ensured that the entire process from preliminary appointments to follow up visits went seamlessly – the perfect team that gave me perfect vision."
  • Charles / RETIRED COMMANDER , UNITED STATES NAVY
    "All and all, this has been a very pleasant and beneficial period for me. I recommend it highly for anyone in a similar situation.'
  • Cynthia Stewart standing outside
    Cynthia /
    "I feel almost like a new person It’s a wonderful feeling to wake up in the morning and be able to actually see across the room without fumbling for my glasses. "
  • Frances / RETIRED
    "Dr. Ceballos has always been very positive, clarifying everything medically, never leaving me in doubt and has always made me feel special and important."
  • Guy / RETIRED
    "The procedure was painless, and now I’m happy to say I only wear glasses to read. I have 20/20 vision in my left eye and 20/25 in my right. "
  • Janice Bloom standing in front of a tree
    Janice Bloom / ADMISSIONS DATABASE & COMMUNICATIONS DIRECTOR
    "Dr. Bowers and his staff treated me with the utmost in professional care, making sure I was comfortable throughout the entire process."
  • Barbara / RETIRED
    "The procedure was pain free and I am so pleased with the results. It was money well spent and it is unbelievable how clear and colorful everything is. I want to tell Dr. Bowers and his staff how grateful I am."
  • Jerome / RETIRED
    "Doctor Vogel has treated me professionally as has his staff. They have been caring and have answered my questions to my satisfaction."
  • Jon Dupin standing outside of a brick home
    Jon Dupin / PASTOR
    "LASIK is not just a medical advancement to me; it’s a miracle"
  • Josh Brewer / HUMANITARIAN AID
    "Because of Dr. Bowers and his team at Piedmont Eye Center, my everyday life is now a whole lot easier. "
  • Judy Bowman / MISSIONARY
    "My experience of having Laser Vision Correction was fantastic. Dr. Bowers and all his staff are so knowledgeable and professional, yet very personal, warm, caring, and friendly."
  • Lucy standing in a classroom
    Lucy /
    "Dr. Bowers and his team were very comforting. The next morning, I opened my eyes and was able to see the alarm clock across the room, which I was never able to see before. It was a miracle!"
  • Martha Ann / GRANDMOTHER
    "It is a wonderful feeling to have no RX lenses. I want to thank Dr. Bowers and the Surgery Center for the freedom I feel.”
  • Monica Shelton / Featured Patient
    "Everyone told me what they were going to be doing to me and what to expect every step of the way. My experience with Piedmont Eye Center and Dr. Bowers and the whole LASIK team was awesome!"
  • Adelia / RETIRED
    "God led me to Dr. Vogel. He is absolutely the most wonderful doctor in the world. Not only is he a great doctor, he is a great ‘people person’. You always feel safe with him."
  • Penny Abbot in front of a home
    Penny Abbott / Financial Consultant
    "From the great staff who helped me, to the simplicity of setting up my flexible spending account, to my complete satisfaction and enjoyment of having clear sight, this has been an easy process."
  • Sallie Bloom / SPECIAL EDUCATION TEACHER
    "The staff at Piedmont eased my nerves and the procedure was swift and smooth."
  • Sue Earsing and lasik eye surgery
    Sue / CHIROPRACTOR
    "I have always seen the world through glasses or contacts, so the sharpness of vision I have now was never there before."
  • Tim / NATIONAL ENDURO CHAMPION
    “Dr. Bowers not only met my expectations, he surpassed them. I had no idea that vision like this was possible. I no longer struggle in the shadows of a course- everything is clearer.”
  • Troy Doss
    Troy Doss / ASSISTANT PRINCIPAL AT JEFFERSON FOREST
    "Piedmont Eye Center takes care of the little things to make LASIK a comfortable process."
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